Back in 2011, Facebook acquired an instant messaging system that would become known as Facebook Messenger. Back then it was used primarily for sending messages between friends, but in time it grew into something more.
Over the years features have been added to the service, and it has become a separate entity from Facebook itself. You don’t even have to have an active Facebook account to use the services available through Messenger (although it does help to have one for certain features).
These days you can send pictures, files, money, and videos and it’s being used by everyone from individuals to companies who want to make it easy to contact them.
What makes it really powerful is the ability to make video calls and send automatic messages.
Well, I’m embarking on an experiment, which I’m hoping some of my readers will join me for.
Messenger allows people and companies to create automated messages through the use of software bots. These bots come in various forms, from sending automatic welcome messages to new subscribers all the way through to gateways to hotel room bookings.
I’m checking out a service called ManyChat, which allows me to create my own Messenger Bot, and customize it’s behavior. My plans are to use it to help readers find out more about my writing, me as a person, and to hold live chat sessions with those readers.
Readers who sign up to join me on Messenger will find themselves following a few questions that will help me introduce them to books that I can be sure they’ll be interested in. This happens by of applying tags to each subscriber, allowing me to send messages that hit a particular group of followers.