Return of the Newsletter

Yep, you read that right. I’m bringing back something that has gone neglected for far too long, my newsletter emails.

What happened to the newsletter anyway?

Back in 2015, I tried to start up a regular newsletter, with people subscribing to receive updates and book news by email. Well, needless to say I got very mixed results, because I really had no idea how to go about running a newsletter, and I had very little to say.

It didn’t help that between changes at Gmail, and alterations to the services offered by the site I sent the newsletter from, emails were likely ending up in people’s spam folders instead of being delivered. Now remember, everyone on that list had already confirmed they wanted to hear from me, but the open rate dropped considerably, and I lost interest in continuing the newsletter.

What changed?

It all started when I began putting together the events for the Brain to Books Fantasy Genre events, and needed a way to keep in touch with authors who were participating. All of the authors needed to receive the same email, and some of them needed to receive event-specific emails, and so was born a new mailing list.

Through careful planning of the events, and working out ways to send specific emails to the relevant authors, I got a feel for how the newsletters could work. Fast forward a few days, and I come across a service that did what my old one did, but came with the bonus of many of the features I needed being free.

So, I started looking into the details, and wondered if I could get my newsletter back off the ground. And thankfully, there were a number of people who’d already expressed an interest in hearing more from me, after they had completed the Brain to Books Fantasy “First Lines” Scavenger Hunt event.

I had a ready-made list of new people who actually wanted to know more… hmmm… but what to send them?

Well, I was already updating my graphics for my social media sites, so why not try something new with the newsletter. I created some new graphics to us as headers…

And here’s what went out…

Actually, the answer to this question wasn’t a simple one.

In my first email to you, I promised to give you some background information on my favorite lupine (werewolf), Richard Parsons. And then I realized just how hasty I’d been in making that promise.

You see, when you’ve been writing about a character for the best part of eight years, they undergo a kind of metamorphosis. Initially, what you have is a very basic idea of the character, some broad personality traits, and maybe a rough idea of what they look like.

Then you sit down and start writing, and things change. In Richard’s case, they changed a lot. Which meant making sure what you got was actually representative of Richard as he turned out.

So, I dove through my piles of notes, website pages, story outlines, finalized stories, and everything I’d shared with others, and discovered the ideal way to introduce Richard…

Read “A Fireside Chat with Richard Parsons” by A.F. Stewart & Timothy Bateson

Find out who Richard is connected to…

There is a lot of other information about Richard, and the other characters in the “Shadows Over Seattle” series, over on my website.

Now, it’s a little sparse compared to the depth of information that Sandi and I have created over the years of creating this series.

So, here’s an open invitation to find out more.

  • Keep following these emails, my blog, and the website for information as it’s posted…
  • Or, drop me an email, and let me know what you’d like to know more about, and find out information before anyone else.
  • Just don’t expect too much in the way of spoilers…

Join The Conversation

Now, it may look like I’m just giving away a bunch of links to material that I’ve already put out there, and that’s true.. For now!

I want the newsletter to be more than a rehashing of old material. I want to turn it into a way for people to be part of the conversations that go on behind the scenes.

By subscribing, you’re going to have access to me as a writer, and be in a position to ask me questions, show what projects most interest you, and maybe even influence some of my writing. You see, I know that I don’t know everything, so if you have knowledge that might be relevant to one of my projects, I might just be asking you questions too…

You’ll also receive updates from my blog, so you’ll never have to miss a single post, unless you want to.

As time goes on, I might expand the newsletter to include other things, like reviews of books I’ve recently read, or reviewed in the past. Of course, if I hear enough people want to see something, I will definitely try to include it.

B2BCyCon2017, Scavenger Hunts, and Publicity Hounds

A Round-Up of the Weekend

The B2BCyCon event is at an end, but the fun isn’t over, and I’m left wondering what’s happening next.

After spending the best part of two months coordinating over seventy authors, putting together scavenger hunt quizzes, arranging genre tours, and fighting technical issues that could have derailed my planned discussion panels, I’m finding myself with a lot of spare time all of a sudden.

But, that’s not going to stop me working on the post-event activities that will help me get stuff ready for next year, and improve on what we did as a genre.

Things That Went Right:

  • We ran THREE very successful discussion panels, (despite some technical issues on my end). I’d like to thank everyone who took part, either as a panelist, or watched from the sidelines, and commented in the chat. Those videos are still available.
  • The Scavenger Hunt has received a LOT of very POSITIVE feedback. See the breakdown below for some interesting stats.
  • I saw a lot of our genre members interacting with the readers, and other writers, which was great to see, especially from those new to the event.
  • For those of you who took part in live events, discussions, or dropped in to see me fumble my way through running discussion panels for the first time… THANK YOU! This is one of the reasons I keep coming back to do these events, and why I volunteered to do so much behind-the-scenes work this year.
  • Brain to Books launched it’s first anthology collection, with stories provided by participating authors – including “April Fool (Shadows Over Seattle: Prequels #0.5)”. The proceeds from “Book Dreams: Volume 1” will be funneled back into funding the 2018 CyCon.
  • We were BY FAR the BIGGEST genre at the event, and event though I didn’t manage to reach EVERYONE, I think we all learned a lot along the way.

Things That Went Wrong:

  • For me, it was technical problems on Sunday, that almost canceled the last of the discussion panels.
  • Also, I should NEVER send emails when I’m tired, especially without checking that I changed everything I needed to.
  • The biggest thing we’re looking at behind-the-scenes, for next year, is ways to clean up communication channels, and better represent the various events being run.

The Scavenger Hunt – A Breakdown

The First Lines Scavenger Hunt has apparently been a success on a number of levels. Even though it’s still running until Saturday, I thought I’d give you a breakdown of the stats so far (as of 4/10/17).

  • We had 77 Visitors
  • 13 of those visitors completed the whole quiz
  • The average completion time was 40 minutes, meaning people spent time actually visiting the book pages
  • Of those who completed the quiz, only 2 got a wrong answer (and ONLY one wrong). I’ll NOT be disqualifying them from the prize draw as a result of this, because right answers was never really the goal.
  • 9 of the 13 have agreed to signup for newsletters from the participating authors.
  • On a 1-to-10 scale, 9 people rated this quiz a 10, 1 rated it a 9, 2 rated it a 6, and 1 rated it a 4. From my perspective that means we had an enjoyable quiz, in a format that people found interesting enough to do again.

So in conclusion, I would DEFINITELY run this event again, even if we don’t get any more participation. That said, PLEASE feel free to pass the word around that the quiz is still running, and will close on Saturday night. Here’s the link: https://timothybatesonauthor.typeform.com/to/tshdCP

It Gets Better…

Even more interestingly though… This little quiz drew very positive comments from someone I have followed for a while, and whose opinion I trust. Joan Stewart (AKA The Publicity Hound) is a blogger, publicity consultant, and mentor, who has helped a lot of small businesses and self-published authors become better at marketing what they do, and who they are.

The Publicity Hound puts out a twice-weekly email, with tips, blog posts, videos, training classes and dog videos. In Tuesday’s edition of her email, there was a section on using quizzes as a means to get people’s attention, along with an invitation to have a quiz featured in her blog.

Well, I sent out the information about the Scavenger Hunt quiz, along with a link, and Ms Stewart was very interested in featuring it. I’m very excited by this development, not just because the quiz was really an interesting experiment, but because The Publicity Hound emails and blog posts go out to a massive audience.

We are just discussing some final details, and I’ll post the link if/when it goes live on her blog.

Some Thoughts From Other Participating Authors

Here are some thoughts from other B2BCyCon participating authors:

If you took part in the Cyber Convention, either as a reader, or as an author, I’d love to hear your impressions in the comments.

And here’s those discussion panels for you…


B2CyCon might be over, but the fun doesn’t stop!

I just got done with a huge online event (#b2bcycon2017), which I use for networking with readers and authors every year. I’m a three year veteran at The Brain to Books Cyber Convention, and I’m always trying new things.

Trying New Things

My latest experiment was a Fantasy themed scavenger hunt, where I challenge participants to match the first lines of books to their covers. It uses the Amazon “Look Inside” feature to encourage people to actually look at the books featured, and explore the first few pages.

What Were The Results?

It’s proved to be an interesting experiment, because a lot of the participants have agreed to sign up for author mailing lists, and indicated they would do similar quizzes in future.

The event can be found here, for those interested in having a look, and will be available until Saturday 15th April, when I draw the winners

“Ramblings of an Author” Turns Three Years Old!!!

This week, I’m putting my series about my Seattle trip on hold. There’s still a lot of things that I want to write about in regards to that vacation, but something even more amazing popped up.

When I sat down to write the third installment of the “Seattle: Through The Eyes Of A Fantasy Writer” series, WordPress had some notifications for me. Among them was a reminder that I had started this blog three years ago, and so I decided to check my statistics, and see what had been happening over those three years. And I discovered that my blog has been doing far better than I suspected. So here’s a breakdown of what WordPress.com thinks has been going on…