B2BCyCon2017, Scavenger Hunts, and Publicity Hounds

A Round-Up of the Weekend

The B2BCyCon event is at an end, but the fun isn’t over, and I’m left wondering what’s happening next.

After spending the best part of two months coordinating over seventy authors, putting together scavenger hunt quizzes, arranging genre tours, and fighting technical issues that could have derailed my planned discussion panels, I’m finding myself with a lot of spare time all of a sudden.

But, that’s not going to stop me working on the post-event activities that will help me get stuff ready for next year, and improve on what we did as a genre.

Things That Went Right:

  • We ran THREE very successful discussion panels, (despite some technical issues on my end). I’d like to thank everyone who took part, either as a panelist, or watched from the sidelines, and commented in the chat. Those videos are still available.
  • The Scavenger Hunt has received a LOT of very POSITIVE feedback. See the breakdown below for some interesting stats.
  • I saw a lot of our genre members interacting with the readers, and other writers, which was great to see, especially from those new to the event.
  • For those of you who took part in live events, discussions, or dropped in to see me fumble my way through running discussion panels for the first time… THANK YOU! This is one of the reasons I keep coming back to do these events, and why I volunteered to do so much behind-the-scenes work this year.
  • Brain to Books launched it’s first anthology collection, with stories provided by participating authors – including “April Fool (Shadows Over Seattle: Prequels #0.5)”. The proceeds from “Book Dreams: Volume 1” will be funneled back into funding the 2018 CyCon.
  • We were BY FAR the BIGGEST genre at the event, and event though I didn’t manage to reach EVERYONE, I think we all learned a lot along the way.

Things That Went Wrong:

  • For me, it was technical problems on Sunday, that almost canceled the last of the discussion panels.
  • Also, I should NEVER send emails when I’m tired, especially without checking that I changed everything I needed to.
  • The biggest thing we’re looking at behind-the-scenes, for next year, is ways to clean up communication channels, and better represent the various events being run.

The Scavenger Hunt – A Breakdown

The First Lines Scavenger Hunt has apparently been a success on a number of levels. Even though it’s still running until Saturday, I thought I’d give you a breakdown of the stats so far (as of 4/10/17).

  • We had 77 Visitors
  • 13 of those visitors completed the whole quiz
  • The average completion time was 40 minutes, meaning people spent time actually visiting the book pages
  • Of those who completed the quiz, only 2 got a wrong answer (and ONLY one wrong). I’ll NOT be disqualifying them from the prize draw as a result of this, because right answers was never really the goal.
  • 9 of the 13 have agreed to signup for newsletters from the participating authors.
  • On a 1-to-10 scale, 9 people rated this quiz a 10, 1 rated it a 9, 2 rated it a 6, and 1 rated it a 4. From my perspective that means we had an enjoyable quiz, in a format that people found interesting enough to do again.

So in conclusion, I would DEFINITELY run this event again, even if we don’t get any more participation. That said, PLEASE feel free to pass the word around that the quiz is still running, and will close on Saturday night. Here’s the link: https://timothybatesonauthor.typeform.com/to/tshdCP

It Gets Better…

Even more interestingly though… This little quiz drew very positive comments from someone I have followed for a while, and whose opinion I trust. Joan Stewart (AKA The Publicity Hound) is a blogger, publicity consultant, and mentor, who has helped a lot of small businesses and self-published authors become better at marketing what they do, and who they are.

The Publicity Hound puts out a twice-weekly email, with tips, blog posts, videos, training classes and dog videos. In Tuesday’s edition of her email, there was a section on using quizzes as a means to get people’s attention, along with an invitation to have a quiz featured in her blog.

Well, I sent out the information about the Scavenger Hunt quiz, along with a link, and Ms Stewart was very interested in featuring it. I’m very excited by this development, not just because the quiz was really an interesting experiment, but because The Publicity Hound emails and blog posts go out to a massive audience.

We are just discussing some final details, and I’ll post the link if/when it goes live on her blog.

Some Thoughts From Other Participating Authors

Here are some thoughts from other B2BCyCon participating authors:

If you took part in the Cyber Convention, either as a reader, or as an author, I’d love to hear your impressions in the comments.

And here’s those discussion panels for you…


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