The Light Who Shines (Crowdsourced Sales Promotion)

How do some authors make HUGE sales in very little time?

Lilo Abernathy appears to have hit on one of the secrets. By recruiting friends, and fellow writers to help promote her latest book, she has held a very successful Facebook and Twitter advertising campaign. “The Light Who Shines (*) is the first in her Bluebell Kildare series, and promises to be a very interesting read. I love the Urban Fantasy genre, and having read the information on this book, I went out and purchased a copy for myself, even though I don’t usually read anything in the romance category.

Is Five Days Enough To Build A Marketing Campaign?

Now, an event like this normally requires some preparation and co-ordination, with recruitment starting days and even weeks in advance of the date. But this campaign was arranged at very short notice, after Amazon confirmed (on November 15th) that they would be putting “The Light Who Shines” (*) on their Kindle Daily Deal list for November 20th. Generally such short notice would potentially kill any attempts to get word out to people, so Lilo reached out to her fellow authors on Google+, Facebook and Twitter, and very quickly built a team that would help push the advertising through their own networks.

Providing guidelines for the adverts, and artwork to accompany them, Lilo also built in consistency in the messages that were going out. This is key to any campaign, since it keeps the entire event looking professional, even when the people sending out the messages have very little marketing experience.

Can A Campaign Like this Succeed?

Success in a sales campaign is a matter of perspective. Lilo’s stated goal was to try and push the book from a ranking of #6699 to #1. The book appeared on the Kindle Daily Deal list at around 7am (EST), and by 4pm had risen to #166, and was hitting single digit rankings in the sub-genres. This was enough to earn it a “Bestseller” emblem in the Psychic Romance sub-genre.

*Update:*  At 9pm, book sales were at over 1,100 for the day, AND an amazing #61 in the book rankings. That’s a rise of almost 6,650 from the start of the day

So, can you classify this as a successful campaign? Personally, I would call this a huge success, since there is no doubt that rising 6,500+ ranks in less than a day is massive undertaking under normal circumstances.

If you ever have the opportunity to recruit some enthusiastic friends, family, or fellow writers, treat them right, keep them updated on progress, and definitely show your appreciation. Lilo has done all of this, and more (having already produced the advertising and guidelines). I wish her every success in hitting #1.

About “The Light Who Shines” (Bluebell Kildare series: Book 1)

The Light Who Shines
by Lilo Abernathy
Genre: Urban Fantasy / Paranormal Romance / Mystery
Amazon Rating: 4.7 Stars
Regular Price: $4.99
Sale Price: $1.99 (One day only)
Kindle Daily Deal Sale Date: Thursday, November 20th, 2014

Amazon Link (*)

When Supernatural Investigation Bureau agent Bluebell Kildare (a.k.a. Blue) arrives at the scene of the crime, it’s obvious the grotesquely damaged body of the deceased teenage boy was caused by far more than a simple hit and run; and she vows to catch the killer. Using her innate sixth sense, Blue uncovers a powerful magical artifact nearby. She soon discovers it acts as a key to an ancient Grimoire that was instrumental in the creation of the Vampire breed and still holds the power to unravel the boundaries between Earth and the Plane of Fire.

Blue and her clever wolf Varg follow a trail that starts at the Cock and Bull Tap and leads all through the town of Crimson Hollow. Between being sidelined by a stalker who sticks to the shadows and chasing a suspect who vanishes in thin air, the case is getting complicated. If that isn’t enough, Dark Vampire activity hits a record high, and hate crimes are increasing. However, it’s Blue’s growing feelings for Jack Tanner, her sexy Daylight Vampire boss, that just might undo her.

While Blue searches for clues to nail the perpetrator, it seems someone else is conducting a search of their own. Who will find whom first?

Danger lurks in every corner, and Blue needs all her focus in this increasingly dangerous game or she risks ending up the next victim.


Bluebell Kildare: Blue is a Supernatural Homicide Detective and a gifted empath who has a pure spirit and a will of steel. She was orphaned at a young age and has had a tough life so far. Yet, she continually picks herself up by the boot straps and fights to do what is right, regardless of the cost. Just how high will the cost be?

Jack Tanner: He’s Blue’s sexy boss, the head of the Supernatural Homicide Unit in Crimson Hollow. Jack is very old and powerful Daylight Vampire with many layers. He is driven a little crazy by his desire to protect Blue in the face of her independence. Can he keep his cool when Blue needs him most?

Varg: He is a great grey wolf who comes out of nowhere and decides to be Blue’s companion. He seems to have some mysterious magical abilities and uses them to guard Blue’s life. Can he keep her safe?

Maud: She is Blue’s dear friend and mother figure. Maud used to visit Blue in the orphanage and read to her as a child. She can’t cook but she makes awesome Southern beverages. What color is her hair today? Is it blue, fuchsia, scarlet, or peach sherbet?

Alexis: She is Blue’s comrade and neighbor, as well as the sassy owner of a store called Herbal Enchantments. She is gifted in earth magic and if she isn’t busy feeding her friends, she’s telling them what to do. Does she have her hands on her hips right now, or is she waving her finger at Blue?

The Villain: Can he get any more evil? No. He is about as evil as they come . . .


Lilo Abernathy is a somewhat eccentric, deep-thinking, warm-hearted young woman of at least 43 years. She started out as a restaurant chain hostess and worked her way up to the exciting world of global mergers and acquisitions. She has enjoyed an on again/off again relationship with formal education and has been affectionately referred to as information hound. In the evenings, she fills her writing breaks by scanning the internet for answers to provocative questions, such as: “What causes diamonds to be formed in different colors?”

One thing that never changes is Lilo’s ongoing love affair with books. A born bibliophile, by age ten she finished all the children’s books in the house and started devouring the adult section. By age 15, she was working her way through grocery store book aisles and libraries. Just as Picasso had his blue period, Lilo had her own periods of readership–urban fantasy, paranormal romance, Gothic novels, etc. Now she’s planning on creating a bookshelf for you to enjoy.

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(*) Disclaimer: This is an affiliate link, which means I earn a small amount on each sale.


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